Best tools
Best Conversation Intelligence Software in 2026
Gong is our top pick, best for large teams that coach and forecast on call data. Next: Chorus by ZoomInfo, best for ZoomInfo teams that want qualification fields filled, and Fathom, best for self-serve scorecards with a published price.
Our Picks at a Glance
In short 7 tools, in order of how well they meet our criteria.
| Rank | Tool | Best for | Starting price (date) |
|---|---|---|---|
| 1 | Gong | large teams that coach and forecast on call data | Custom quote (Oct 17, 2026) |
| Free planNo - custom quote only | |||
| 2 | Chorus by ZoomInfo | ZoomInfo teams that want qualification fields filled | Custom quote (Oct 17, 2026) |
| Free planNo - free Listener seats cannot record | |||
| 3 | Fathom | self-serve scorecards with a published price | $20 per seat a month (Oct 17, 2026) |
| Free planYes - unlimited recordings and summaries, advanced summaries on 5 calls a month | |||
| 4 | Avoma | adding coaching and forecasting per seat | $29 per seat a month (Oct 17, 2026) |
| Free planNo - 14-day trial, then view-only | |||
| 5 | Fireflies.ai | team analytics and deal health on a self-serve plan | $18 per seat a month (Oct 17, 2026) |
| Free planPartial - limited AI summaries, 400 minutes of storage per team | |||
| 6 | Read AI | speaker coaching for every rep | $19.75 per seat a month (Oct 17, 2026) |
| Free planPartial - 5 meetings a month, up to 1 hour each | |||
| 7 | tl;dv | playbook coaching with EU hosting | $29 per seat a month (Oct 17, 2026) |
| Free planPartial - AI notes on 10 meetings, recordings kept up to 3 months | |||
Tools are ordered by how well each meets our ranking criteria. Starting price is the lowest entry price on the vendor's pricing page on the date shown: monthly billing where offered, otherwise annual or one-time.
How We Ranked These Tools
In short We judged each tool on 5 criteria, using only facts from its own public pages.
- Coaching: Scorecards, talk metrics and coaching programs for managers, and which plan or add-on they need.
- Deal analytics: Deal boards, deal risk alerts and forecasting built on call data.
- CRM updates: Whether it writes fields such as stage, next step or MEDDIC answers, or only logs notes.
- Buying model: A published per-seat price you can buy online, or a custom quote with a platform fee.
- Recording coverage: Meeting bot, bot-free capture, phone apps and in-person meetings.
Tools are ordered by how well each meets our ranking criteria. Ken is our product, and Ken Notetaker (Coming) is not ranked here until it is live. We do not use ratings from review sites, and we have not tested these tools hands-on.
1. Gong
In short Best for large teams that coach and forecast on call data.
Gong ranks first on depth: AI Data Extractor writes answers from calls and emails into Salesforce, HubSpot or Dynamics fields, and add-on apps cover scorecards, deal boards and forecasting on the same data. Every deal is a custom quote with a platform fee.
Starting price: Custom quote, checked Oct 17, 2026. No free plan or trial listed.
Strengths
Records video with screen share capture, and any part of a call can be cut into a shareable or embeddable snippet. AI Data Extractor answers custom questions from calls and emails and writes the answers into Salesforce, HubSpot or Dynamics fields. Public REST API plus a hosted MCP server that Claude, ChatGPT and other AI clients can connect to. iOS and Android apps record face-to-face meetings and let reps submit forecasts. Add-on apps cover coaching scorecards, deal boards, forecasting and outbound engagement on the same call data.
Limits
No public prices: every deal is a custom quote with per-user licenses plus a platform fee. Coaching scorecards and deal boards need separate add-on applications on top of the Gong Foundation license. Recording without a bot works only with Zoom; Teams, Google Meet and other providers use the Gong recorder.
2. Chorus by ZoomInfo
In short Best for ZoomInfo teams that want qualification fields filled.
Chorus by ZoomInfo suggests MEDDIC, BANT or SPIN field values after each call and writes them to the CRM once the rep approves, with scorecards and deal risk warnings in the same product. ZoomInfo publishes no Chorus price.
Starting price: Custom quote, checked Oct 17, 2026. No free plan or trial listed.
Strengths
Meeting Import records scheduled Zoom, Teams and Google Meet calls through the platform's own cloud recording, with no bot in the call. Meeting-based CRM updates suggest MEDDIC, MEDDPICC, BANT or SPIN field values and write them to Salesforce or HubSpot after the rep approves, on every Chorus package. Listener seats are free and get the same platform access as paid Recorder seats. Coaching scorecards, smart playlists and AI deal risk warnings sit in the same product. Public REST API to read users and engagements (meetings and dialer calls) and to upload or delete recordings.
Limits
No public price: ZoomInfo quotes Chorus through its sales team. Meeting Import needs per-platform admin setup and Zoom or Google Workspace editions with cloud recording; ad hoc Teams and Meet calls fall back to the bot. Recordings captured without a bot appear only after the conferencing platform finishes processing, which can take as long as the meeting. By default Chorus does not record meetings organized by prospects or customers.
3. Fathom
In short Best for self-serve scorecards with a published price.
Fathom's Business plan adds CRM field sync, coaching metrics, AI scorecards and a deal view at a price you can buy online, with a 90-day money-back guarantee. It needs at least 2 users, and bot-free capture is a Mac-only beta.
Starting price: $20 per seat a month, checked Oct 17, 2026. Free plan: unlimited recordings and transcripts, advanced summaries on 5 calls a month.
Strengths
Free plan records, transcribes and stores unlimited meetings, with a standard AI summary on every call. Public API and MCP server on every plan, including Free. Business plan writes meeting insights into specific CRM fields and adds coaching metrics, AI scorecards and a deal view. iPhone app records in-person meetings on every plan. Paid plans carry a 90-day money-back guarantee.
Limits
Bot-free recording is a Mac-only beta, so Windows users rely on the meeting bot. Free plan gets advanced summaries on only 5 calls a month and no AI action items or follow-up emails. CRM field sync, coaching metrics and the deal view need the Business plan with at least 2 users. Mobile app is iPhone only, with no Android version.
4. Avoma
In short Best for adding coaching and forecasting per seat.
Avoma sells conversation intelligence and revenue intelligence as per-seat add-ons on top of call notes, follow-up emails and a built-in scheduler, and viewers are free. Scorecards and CRM field updates both cost extra.
Starting price: $29 per seat a month, checked Oct 17, 2026. 14-day free trial of the Organization plan, no credit card.
Strengths
Every plan includes AI follow-up emails and auto-saves notes to Salesforce, HubSpot, Zoho, Pipedrive or Copper. Built-in meeting scheduler: unlimited 1:1 links on Startup, group and round-robin scheduling on Organization. Viewers and collaborators are free; only users who record meetings need a paid seat. Desktop apps for Mac and Windows plus iPhone and Android apps. MCP server for connecting AI tools such as Claude, on the Organization and Enterprise plans.
Limits
Coaching scorecards and forecasting are separate per-seat add-ons on every plan. No free plan: after the 14-day trial the account switches to view-only and cannot record new meetings. Recording without a bot goes through the platform's cloud recording, so it needs a paid Zoom license, a Teams cloud recording license with admin setup, or Google Meet recording turned on by a Workspace admin. Startup caps a team at 25 recorder seats and Organization at 100.
5. Fireflies.ai
In short Best for team analytics and deal health on a self-serve plan.
Fireflies.ai's Business plan adds conversation intelligence, team analytics and Deal Intelligence with deal health and AI close probability for HubSpot and Salesforce deals. CRM autofill draws on one-time AI credits.
Starting price: $18 per seat a month, checked Oct 17, 2026. Free plan: limited AI summaries and 400 minutes of storage per team.
Strengths
Records without a bot through a desktop app for Mac and Windows or a Chrome extension for Google Meet. Desktop app plus iOS and Android apps on every plan, including Free. API access on every plan, plus an MCP server that gives AI tools access to transcripts and summaries. Business plan adds Deal Intelligence with deal health and AI close probability for HubSpot and Salesforce deals.
Limits
AI Skills, Autofill CRM, voice agents and custom summary sections draw on AI credits, and plans include only a one-time grant of 20 to 50. Free plan stores 400 minutes per team and caps each recording at 2 hours. Bot-free desktop recordings save no audio or video and label speakers as Speaker 1 and Speaker 2. Team analytics, Deal Intelligence and Autofill CRM need the Business plan.
6. Read AI
In short Best for speaker coaching for every rep.
Read AI gives every plan speaker coaching on pace, filler words, interruptions and questions, and from Pro suggests deal stage changes in HubSpot and Salesforce. Its coaching is private to each speaker, and desktop recordings without the bot skip coaching metrics.
Starting price: $19.75 per seat a month, checked Oct 17, 2026. Free plan: 5 meetings a month, up to 1 hour each.
Strengths
API and MCP server are available on every plan, including Free. Records with a bot on Zoom, Teams and Google Meet, or bot-free from the Mac and Windows desktop app. Syncs meeting notes and action items to Salesforce and HubSpot records on Pro and up. Suggests deal stage changes in HubSpot and Salesforce from meeting and email activity. Speaker coaching on every plan covers talking pace, filler words, interruptions and questions asked.
Limits
Free plan covers 5 meetings a month, each up to 1 hour. Video playback and highlights start at the Enterprise plan. Desktop recordings without the bot capture audio only and skip coaching metrics. SSO, SCIM and HIPAA are only on Enterprise+, which needs at least 5 licenses.
7. tl;dv
In short Best for playbook coaching with EU hosting.
tl;dv's Business plan adds AI playbook monitoring, coaching and objection handling, with data hosted in the EU and CRM field mapping from Pro. It lists no deal analytics.
Starting price: $29 per seat a month, checked Oct 17, 2026. Free plan: unlimited video recordings, AI notes on up to 10 meetings.
Strengths
Free plan records unlimited video meetings with transcription in 30+ languages. Bot-free desktop app for Mac and Windows records Zoom, Google Meet and Teams calls. Maps meeting notes into HubSpot, Salesforce and Pipedrive fields from the Pro plan. MCP server, API and webhooks from the Pro plan. Data hosted and stored in the EU, with GDPR and SOC 2 compliance.
Limits
Free plan writes AI notes for only 10 meetings and deletes recordings after up to 3 months. Playbook coaching, objection handling and multi-meeting AI insights need the Business plan. Mobile app records audio only and cannot show transcripts or summaries yet. Every plan caps a single recording at 3 hours.
How Do You Choose the Right Tool?
In short Ask each vendor on your shortlist these questions before you buy.
- Does it join calls as a bot, record from a desktop app, or both?
- What does the free plan cap: minutes, meetings, summaries or history?
- Does it update CRM fields, or only log a note?
- Does it store video and audio, or only a transcript?
- Does it work on every platform your team uses, including in-person meetings?
- Do your managers need coaching scorecards and deal analytics, or are notes enough?
FAQ
In short 5 questions buyers ask about conversation intelligence tools, answered from each vendor's public pages.
What is the difference between conversation intelligence and an AI note taker?
A note taker records calls and writes summaries. Conversation intelligence adds analysis across many calls: coaching scorecards, talk metrics, deal risk and forecasting. Gong, Chorus and Avoma's add-ons sit on the analysis side.
Which conversation intelligence tools publish their prices?
Fathom, Avoma, Fireflies.ai, Read AI and tl;dv publish per-seat prices on their pricing pages. Gong and Chorus by ZoomInfo sell through a custom quote.
Can conversation intelligence fill in CRM fields?
Yes. Gong's AI Data Extractor writes chosen Salesforce, HubSpot or Dynamics fields, Chorus suggests MEDDIC, BANT or SPIN values for the rep to approve, and Fathom's Business plan syncs meeting insights into CRM fields. Avoma needs its Revenue Intelligence add-on for field updates.
Which conversation intelligence tools have a free plan?
Fathom has a free plan or free credits. Fireflies.ai, Read AI and tl;dv have a limited free plan. The rest offer a trial or no free option. The table shows the limits of each one.
How did you rank these tools?
We judged each tool on the 5 criteria under How We Ranked These Tools, using only facts from its public pages on the date shown. Tools are ordered by how well each meets our ranking criteria.
The new Ken opens to the waiting list in batches.
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