Alternatives
Ken is our productBest Clearbit Alternatives (2026)
Ken (our product) is the top Clearbit alternative for free search and no seat fees. Next: Clay for ops teams that enrich records from many providers, then Apollo.io for teams that want HubSpot enrichment plus contact data.
Ken is our product. We list it first, and every fact about other tools comes from their public pages on the date shown.
Should You Switch From Clearbit to Ken?
In short Ken's view: switch if you want free search across 250M people and 24M companies, paying only for valid emails found; stay on Clearbit if your team already runs on HubSpot and wants contact and company records filled in automatically.
Ken or Clearbit?
Ken's view: Breeze Intelligence enriches records you already hold in HubSpot but does not find contact emails; Ken Search finds them across 250M people and 24M companies, with free search and 1 credit ($0.02) charged only when a valid email is found, and Ken runs Campaigns over email and LinkedIn in the same product. Two-way HubSpot sync is part of Ken CRM (Coming).
Pick Ken if
- you want to search 250M people and 24M companies free and pay 1 credit ($0.02) only when Ken finds a valid email
- you want the whole team on one plan: Platform is $200/month for unlimited seats and workspaces, with 200,000 sends and 5,000 credits a month
- you want to send the list as an email and LinkedIn campaign in the same product
Pick Clearbit if
- your team already runs on HubSpot and wants contact and company records filled in automatically
- you want shorter HubSpot forms and company-level buyer intent inside your CRM
Top Alternatives at a Glance
In short Ken plus 7 tools that can replace Clearbit, ranked. Ken is first because it is ours.
| Tool | Best for | Starting price | Free plan |
|---|---|---|---|
| Ken(ours) | Teams that want data and outbound on one plan, without seat fees | Free, then Platform $200/month, or $160/month billed annually | Yes - 1,000 credits once, no card |
| Key differenceSearch is free, a valid email costs 1 credit ($0.02), and Platform has no seat fees | |||
| Clay | Ops teams that enrich records from many providers | From $185 a month, or $167 billed annually (Launch) | Yes - Free plan: 500 Actions and 100 Data Credits a month |
| Key differenceEnriches people and companies from 150+ data and AI providers, charges nothing when an enrichment returns no result, and syncs with CRMs from Growth | |||
| Apollo.io | Teams that want HubSpot enrichment plus contact data | From $65 per seat a month, or $49 billed annually (Basic) | Yes - Free plan with 75 credits per seat a month, 2 sequences and 250 emails a day |
| Key differenceAutomated CRM enrichment comes on Basic, and Salesforce and HubSpot push and pull is on every plan, Free too, next to 240M+ contacts | |||
| ZoomInfo | Enterprise teams that want company data and intent | No public price (contact sales) | Yes - ZoomInfo Lite with 10 credits a month, plus a free trial (typically 7 days), no card |
| Key differenceSells contact and company data with buyer intent across 4,500+ topics and website visitor tracking, and its free Lite tier connects to HubSpot | |||
| Lusha | Teams adding emails and phones to HubSpot | From $49.90 a month, or $37.45 billed annually (Starter) | Yes - Free plan with 40 credits a month, 1 seat, no card |
| Key differenceAdds verified emails and phone numbers to your records, with HubSpot and Salesforce integrations on every plan, Free included | |||
| Cognism | Teams that want CRM records kept current | No public price (contact sales) | No |
| Key differenceCRM Enrichment fills and maintains CRM records, on its own or as an add-on, and uses a credit again only when key details change, like a job move | |||
| UpLead | Teams that enrich lists by technology used | From $99 a month, or $74 billed annually (Essentials) | No - 7-day free trial with 5 credits |
| Key differencePlus adds technographics across 16,000+ technologies, data enrichment and an Enrichment API, with Salesforce, HubSpot and Zoho integrations | |||
| Leadfeeder | Teams that want to see which companies visit | From $113 a month, or $79 billed annually (Discover) | Yes - Free Lite plan with no end date, after a 14-day full trial, no card |
| Key differenceNames the companies visiting your website with a 0-10 intent score and sends them to your CRM, with a free Lite plan that has no end date | |||
Starting price is the lowest published paid plan or credit pack on each vendor's pricing page, checked Oct 17, 2026. Ken's prices come from Ken's pricing page.
Why Do Teams Look for Clearbit Alternatives?
In short You can no longer buy Clearbit on its own, and it only works inside a paid HubSpot plan.
- You can no longer buy Clearbit on its own. HubSpot no longer sells new standalone Clearbit subscriptions or creates free Clearbit accounts.
- Works only inside a paid HubSpot subscription, Starter and up.
- Contact enrichment needs a work email and adds role, title and location, not emails or mobile numbers.
- Its free tools and Logo API have shut down. Clearbit's free tools (free platform, Weekly Visitor Report, TAM Calculator, Clearbit Connect, free Slack integration) ended April 30, 2025, and the free Logo API in December 2025.
- Buyer intent, smart properties and AI agents use HubSpot Credits. Included credits are 500 (Starter), 3,000 (Professional) and 5,000 (Enterprise) a month, or 500, 5,000 and 10,000 with Data Hub.
1. Ken
In short Search is free, a valid email costs 1 credit ($0.02), and Platform has no seat fees.
Ken Search covers 250M people and 24M companies, searchable by title, seniority, company and location.
Best for: teams that want data and outbound on one plan, without seat fees.
Strengths:
- Search 250M people and 24M companies.
- Search is free; you pay only for valid emails found, 1 credit ($0.02) each.
- Company and person enrichment is free.
- Emails you upload or find with your own provider key cost nothing.
- Your AI agent can search the same database over MCP.
- Platform is $200/month for unlimited seats and workspaces, with 200,000 sends and 5,000 credits a month.
Limits:
- Counts are people and companies in Ken's database, not the whole market.
- Fair-use rate limits apply.
- Mobile and direct-dial numbers: No (work emails only).
- Browser extension: No.
- Buyer intent data: Coming (Signals).
Price: Free plan: 1,000 credits once, no card. Platform: $200/month, $180/month billed quarterly or $160/month billed annually, with 200,000 sends and 5,000 credits a month and unlimited seats and workspaces. 1 credit = $0.02. Ken Search: search and enrichment are free; emails Ken finds cost 1 credit each, only when found. Checked Oct 17, 2026.
2. Clay
In short Enriches people and companies from 150+ data and AI providers, charges nothing when an enrichment returns no result, and syncs with CRMs from Growth.
Clay is a GTM data platform where sales, marketing and GTM ops teams enrich companies and people from 150+ data and AI providers in tables and workflows, then push the results to CRMs, ad platforms or its own email sequencer.
Best for: ops teams that enrich records from many providers.
Strengths:
- Every plan, Free included, has unlimited seats and tables, multi-provider waterfalls and the Claygent AI research agent.
- Connects to 150+ data and AI providers, and charges no Actions or Data Credits when an enrichment returns no result.
- You can bring your own data provider and AI keys: those runs skip Data Credits and use 1 Action each.
- Launch adds job change, company news and social listening signals, plus an email sequencer that sends from Google Workspace, Microsoft 365 or SMTP accounts.
- Growth syncs with CRMs and data warehouses, calls any HTTP API and receives data through webhooks.
Limits:
- HTTP API calls, webhooks and CRM integrations start at Growth: $495 a month billed monthly or $446 a month billed annually.
- Billing runs on two meters: Actions reset each cycle and cannot be topped up, and Data Credit top-ups cost a 30% premium.
- The Sequencer is email only, with up to 4 emails per sequence and no LinkedIn, dialer or manual task steps.
- Each webhook source accepts 50,000 submissions; only Enterprise can auto-delete rows so one webhook keeps receiving data.
Starting price: From $185 a month, or $167 billed annually (Launch). Free plan: 500 Actions and 100 Data Credits a month. Prices checked Oct 17, 2026 on Clay's pricing page.
3. Apollo.io
In short Automated CRM enrichment comes on Basic, and Salesforce and HubSpot push and pull is on every plan, Free too, next to 240M+ contacts.
Apollo.io is a sales platform that pairs a B2B contact database with sequences, a dialer, meeting scheduling and deal management, used by sales teams that prospect and run outreach in one per-seat tool.
Best for: teams that want HubSpot enrichment plus contact data.
Strengths:
- Says it has 240M+ contacts and 30M+ accounts.
- Sequences, a US dialer, a meeting scheduler, call recording and deal management come in the same seat as the data.
- Charges email credits only for addresses it can verify, and never more than 1 credit per contact for an email.
- Free plan with 75 credits per seat a month, 2 sequences and API access, plus a 14-day trial of Basic and Professional.
- Salesforce and HubSpot push and pull and Bombora intent topics are included on every plan, Free too.
Limits:
- Priced per seat: $49 to $119 per seat a month on annual billing, and Organization needs 3 seats on an annual contract.
- A phone number costs 8 credits from the same pool as emails.
- Free and Basic cap sending at 250 emails a day and 1 mailbox per user; unlimited sends start on Professional.
- Credits, including bought add-ons, expire at the end of each billing cycle.
Starting price: From $65 per seat a month, or $49 billed annually (Basic). Free plan with 75 credits per seat a month, 2 sequences and 250 emails a day. Prices checked Oct 17, 2026 on Apollo.io's pricing page.
4. ZoomInfo
In short Sells contact and company data with buyer intent across 4,500+ topics and website visitor tracking, and its free Lite tier connects to HubSpot.
ZoomInfo is a go-to-market data platform that sells B2B contact and company data, mobile and direct-dial numbers, buyer intent and sales workflows to sales, marketing and RevOps teams, mostly on annual contracts.
Best for: enterprise teams that want company data and intent.
Strengths:
- Says it has 500M+ professional profiles and 135M+ direct-dial numbers, with mobile numbers and business emails from the entry Professional package.
- Buyer intent across 4,500+ topics plus website visitor tracking on Copilot Advanced and up.
- A permanent free tier, ZoomInfo Lite, with 10 credits a month, the Chrome extension and WebSights Lite.
- Pay-as-you-go API, MCP and CLI access through GTM AI with published per-credit prices and free search and lookup.
Limits:
- No public prices for Professional, Copilot Advanced or Copilot Enterprise; every quote goes through sales.
- Paid plans are annual contracts with a minimum seat count; ZoomInfo says there is no standard monthly option.
- Intent data, website visitors and workflows start at Copilot Advanced, and Streaming Intent costs extra.
- The free Lite tier gives 10 credits a month and is closed to current or past paid customers.
Starting price: No public price (contact sales). ZoomInfo Lite with 10 credits a month, plus a free trial (typically 7 days), no card. Prices checked Oct 17, 2026 on ZoomInfo's pricing page.
5. Lusha
In short Adds verified emails and phone numbers to your records, with HubSpot and Salesforce integrations on every plan, Free included.
Lusha is a B2B contact data platform that sells verified emails and phone numbers through a web workspace, a Chrome extension, an API and an MCP server, used by sales, marketing, RevOps and recruiting teams.
Best for: teams adding emails and phones to HubSpot.
Strengths:
- Phone data: Lusha says it has 117M+ verified phone numbers and states 85% US and 86% global phone accuracy.
- Says it has 515M+ verified business contacts and 29M+ companies, with 98% stated email accuracy.
- One credit balance works across the Workspace, the Chrome extension, the API and an MCP server for Claude and ChatGPT.
- Free plan with 40 credits a month and no card, including the Chrome extension and the HubSpot and Salesforce integrations.
- Monthly plans roll unused credits over, up to twice the monthly limit.
Limits:
- A phone number costs 5 credits, so the 400 credits on Starter cover 80 phone reveals a month.
- Seats are capped per plan: Starter has 1, Pro includes 2 (up to 10) and Premium 5 (up to 25). Unlimited seats need the custom Scale plan.
- Annual plans reset unused credits at the end of the year.
- The API has strict rate limits on Free and Starter; full API access starts on Pro.
Starting price: From $49.90 a month, or $37.45 billed annually (Starter). Free plan with 40 credits a month, 1 seat, no card. Prices checked Oct 17, 2026 on Lusha's pricing page.
6. Cognism
In short CRM Enrichment fills and maintains CRM records, on its own or as an add-on, and uses a credit again only when key details change, like a job move.
Cognism is a sales intelligence platform that sells business emails and phone-verified mobile numbers, with deep European coverage, to sales, marketing and RevOps teams.
Best for: teams that want CRM records kept current.
Strengths:
- Phone-verified mobile numbers; Cognism says its phone-verified European mobiles are 98% accurate.
- Screens phone data against 16 Do Not Call lists worldwide before it is shown.
- Revealed contacts stay free to view for the contract; a credit is spent again only after a job change.
- MCP and API access on both packages, drawing on the same credits as the platform and extension.
- Bombora intent data with 11,000+ topics on Pro.
Limits:
- No public prices; every package is quoted through sales.
- No free plan or self-serve trial, only a free data sample on request.
- Intent data, the premium mobile filter and on-demand mobile verification are Pro only.
- No built-in email sequencing; contacts go out to CRMs or tools like Outreach and Salesloft.
Starting price: No public price (contact sales). No free plan or trial listed. Prices checked Oct 17, 2026 on Cognism's pricing page.
7. UpLead
In short Plus adds technographics across 16,000+ technologies, data enrichment and an Enrichment API, with Salesforce, HubSpot and Zoho integrations.
UpLead is a B2B contact database that sells verified emails and mobile direct dials by the contact, with technographics, enrichment and intent data on higher plans.
Best for: teams that enrich lists by technology used.
Strengths:
- One credit buys a full contact: a verified email plus a mobile direct dial.
- Emails are verified in real time at download, invalid emails are not charged, and UpLead advertises a 95% accuracy guarantee for valid emails.
- Says it has 200M+ B2B contacts with email addresses and 19M+ company profiles.
- Technographic search across 16,000+ technologies on Plus and up.
- Integrates with Salesforce, HubSpot, Zoho, Pipedrive and Dynamics 365, plus sales tools such as Outreach, Salesloft and Lemlist.
Limits:
- Essentials and Plus are single-user; team seats need the custom, annual-only Professional plan.
- Buyer intent data, full API access and two-way CRM sync are on Professional only.
- No free plan: the trial lasts 7 days with 5 credits.
- No built-in email outreach; contacts go to a CRM or a separate sales tool.
Starting price: From $99 a month, or $74 billed annually (Essentials). 7-day free trial with 5 credits. Prices checked Oct 17, 2026 on UpLead's pricing page.
8. Leadfeeder
In short Names the companies visiting your website with a 0-10 intent score and sends them to your CRM, with a free Lite plan that has no end date.
Leadfeeder is website visitor identification software that names the companies visiting a B2B website, scores their intent and sends them to CRMs and ad audiences, used by marketing and sales teams; Dealfront, its parent brand since 2022, now sells everything under the Leadfeeder name.
Best for: teams that want to see which companies visit.
Strengths:
- Free Lite plan with no end date shows the last 100 companies from the past 7 days, with unlimited users and tracked websites.
- Every plan has unlimited users sharing one credit pool, so price depends on identified companies, not seats.
- Each identified company gets a 0-10 intent score built from goals, days active and unique visitors over the last 90 days.
- Activate adds verified emails and phones, IP-targeted display ads and CRM automations in the same account.
- API and MCP server access on every paid plan, with HubSpot, Salesforce, Pipedrive, Zoho and Microsoft Dynamics integrations.
Limits:
- Identification is company level: an individual visitor shows only after filling a form or arriving from a tracked email campaign.
- Lite shows only company name and location, with no page-level visit detail, alerts, filters, CSV export or CRM integration.
- Campaigns, CRM automations, advanced contact filters and AI list enrichment need Activate, from $369 a month on annual billing.
Starting price: From $113 a month, or $79 billed annually (Discover). Free Lite plan with no end date, after a 14-day full trial, no card. Prices checked Oct 17, 2026 on Leadfeeder's pricing page.
How Did We Pick and Rank These Tools?
In short Ken is first because it is ours. The others can replace Clearbit, ranked in Ken's view on the criteria below, with facts from each vendor's public pages on the dates shown.
- Coverage of your market: run a sample search on your real ICP before you buy.
- What one credit buys, whether you pay for missing or invalid data, and whether credits expire.
- Seat pricing: a fee per user or one plan for the whole team.
- Whether emails are verified before you pay for them.
- Phone data: included, extra credits or not offered.
- What happens after the list: CRM sync, export limits and built-in outreach.
- Facts come from each vendor's public pages on the dates shown in Sources.
- We did not test these tools hands-on, and we do not copy third-party ratings.
FAQ
What is the best Clearbit alternative?
Ken (our product) is the top Clearbit alternative for free search and no seat fees. Next: Clay for ops teams that enrich records from many providers, then Apollo.io for teams that want HubSpot enrichment plus contact data.
What is the best free Clearbit alternative?
Ken's Free plan gives 1,000 credits once, no card. Of the others, Clay's Free plan gives 500 Actions and 100 Data Credits a month, Apollo's Free plan gives 75 credits per seat a month with HubSpot sync, and Lusha's Free plan gives 40 credits a month with the HubSpot integration. Leadfeeder's free Lite plan shows the last 100 companies that visited your site.
Is there a cheaper alternative to Clearbit?
Clearbit now comes only with a paid HubSpot edition, from the $20 Starter Core Seat list price. Apollo Basic is $65 per seat a month, or $49 billed annually, and Lusha Starter is $49.90 a month, or $37.45 billed annually, and both add the emails and phone numbers that HubSpot enrichment leaves out. For comparison, Ken's Platform plan is $200/month ($160/month billed annually) for unlimited seats. Ken Search: search and enrichment are free; emails Ken finds cost 1 credit each, only when found.
Can you still buy Clearbit?
Not on its own. HubSpot no longer sells new standalone Clearbit subscriptions or creates free Clearbit accounts, and its data now powers Breeze Intelligence inside paid HubSpot editions. Existing Clearbit customers are still supported.
Which Clearbit alternatives show companies visiting your website?
Leadfeeder names the companies visiting your site on every plan, including its free Lite plan, and RB2B's Free plan identifies visiting companies worldwide on 150 credits a month. ZoomInfo's free tier includes up to 10 website visitor reveals a day, with full visitor tracking from Copilot Advanced.
Do This in Ken
Find the Same Contacts in Ken Search
Ken Search covers 250M people and 24M companies, searchable by title, seniority, company and location.
- Search people by title, seniority, company and location. Searching is free.
- Find valid emails at 1 credit ($0.02) each, charged only when found.
- Add the list to an email and LinkedIn campaign.
- Module
- Ken Search
- Open in Ken
- /waitlist
- API
POST /v1/search/people- MCP tool
search_search_people- Cost
- Search and enrichment are free; emails Ken finds cost 1 credit each, only when found
The new Ken opens to the waiting list in batches.
Related
Sources
Changelog
- Page published.